M-Commerce Magic - Apparel Shopping Through Mobiles

Mobile phones have invaded our lives and have made their own unique stand. They have enabled us to even watch television apart from the basic functions of making calls and sending texts. Latest innovation with handsets is that it can be used for shopping also. Shopping through mobile phones to buys things like train tickets and other items are very common in Japan, but the trend is yet new in many other countries. The skyrocketing trend in Japan at present is the integration of websites with magazines, and television programmes. "Polo Ralph Lauren" the renowned retailer has launched a new mobile e-commerce site which enables consumers to shop around, and buy products through their mobile phones. Through this cutting edge shopping method, consumers can shop from anywhere and at anytime. This is a far more advanced level than the present computer based e-commerce.

Polo Ralph Lauren is the first luxury retailer to launch a mobile shopping site. This is a new way to choose clothing in a user-friendly and high tech manner. 2D bar codes will be used under this method, which will direct the customers to Ralph Lauren's mobile website. Special codes in print ads, store windows, and mailings will be placed by the company. Consumers will have to download special software to their camera phones that will scan the codes and direct it to a phone friendly version of with website of Ralph Lauren. The 2D codes hold a large volume of information like URL's, which can be detected by the user's phone software and will automatically connect the user to the portal. Just by holding the phone over the given symbol or photographing it, the user can get connected with a specific internet portal.

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