Etailers gain from adopting Treepodia smart video platform

While ecommerce as a whole was up in Q1 2010, some retailers profited more than others, among them numerous fashion industry merchants that have implemented the Treepodia video solution.

As a whole, over the course of Q1, these etailers saw an average 134% increase in conversion rates with the addition of Treepodia's smart video platform.

While their products differed (including a jewelry, apparel, and accessories retailer respectively), the results were similar - a significant increase in bottom line sales.

Three different parameters were measured overall: the percent of unique visitors to a product page who could have watched video, but did not, yet still added the product to their cart; the number of unique visitors to a product page who both watched video and added the product to their cart; and the percent of site visitors who when presented with the option, chose to watch a video.

What the results showed was two-fold. One is the dramatic increase in conversion rates for those shoppers who watched video (almost triple in the cases of apparel and accessories retailers).

Read more about  Treepodia smart video platform at Fibre2fashion