Customers visiting Karen Millen's web site can now find what they're looking for more easily and have a better online experience, with the implementation of Learning Search from SLI Systems. The fashion retailer is also seeing increased shopping cart values among U.S. visitors using site search, compared with those who don't.
The hosted site search software technology, which learns from visitor site behavior, enables customers in more than 20 countries to quickly find exactly what they're looking for the first time, as well as refine their search by criteria such as department, color or collection.
Learning Search also offers detailed metrics and reporting capabilities, which are helping the Karen Millen team understand exactly what customers are searching for and the terms they're using for specific items.
This better understanding of customers is being used to develop improved on-site merchandising and tailored customer emails, but also feeds into other elements of marketing such as SEO and social media initiatives -- with the most popular topics or searches feeding into the company's blog posts and email newsletters to help make them as relevant as possible to customers.
2 comments:
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Thank you for sharing your insights on this with all of us. I am sure there are many that are like me who needed to hear the message this sends.
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