GSI Commerce Inc., a leading provider of e-commerce and interactive marketing solutions, announced Scott Proctor has joined the company as chief technology officer and head of quality for its Global Marketing Services division. In this newly developed role, Proctor will lead operational excellence and quality initiatives across the companies that comprise the division, as well as help shape and execute the division’s growth strategies.
Since announcing marketing services as a key initiative in 2007, the division has emerged as an important contributor, fueled by strong organic growth and the acquisitions of e-Dialog, Silverlign, Pepperjam, MBS, M3 Mobile Marketing and, most recently, retargeting technology provider FetchBack Inc. The Global Marketing Services division contributed annual revenue of $127.6 million in 2009, up from $26.9 million in 2007, and has approximately 950 employees.
“Scott’s extensive experience in information technology, finance and operations will be invaluable to us as we continue to expand and strengthen our services by providing quality, integrated solutions,” said Chris Saridakis, chief executive officer of GSI’s Global Marketing Services division. “Under Scott’s guidance, we will focus on integrating the core platforms and technologies across GSI’s interactive marketing solutions to maximize value for our clients. Scott’s successful global track record of building relationships and efficiencies across functions and geographies will help further position us as a global leader in end-to-end marketing services.”
“The division’s expansion and acquisitions over the past few months has created a greater focus on providing quality solutions that will drive more business for our clients,” said Proctor. “I am excited to be a part of this growing organization and look forward to contributing to its ongoing success.”
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