GSI Commerce Inc., a leading provider of e-commerce software and interactive marketing solutions, announced it has signed a long-term agreement with Sports Authority that extends and expands the relationship between the two companies.
Under the new agreement, GSI will continue to provide Sports Authority with a broad array of services, including e-commerce technology, customer care, fulfillment, and interactive marketing. Sports Authority will leverage GSI’s powerful suite of multichannel capabilities to provide its customers with an enhanced shopping experience – both online and in retail stores.
New capabilities such as ship-to store, ship-from store, in-store pickup and in-store ordering will be provided through VendorNet, a company GSI acquired earlier this year. Sports Authority will also align its online merchandise assortment with its stores, significantly improving the customer experience.
“Sports Authority is committed to delivering a consistent customer experience across all channels. This new deal supports our multichannel strategy and increases our flexibility and control over cross-channel merchandising,” said Jeff Schumacher, Executive Vice President, CMO and CSO of Sports Authority. “With GSI as our trusted e-commerce partner, we’re confident they’ll be instrumental in helping us further the evolution of our online business.”
“As Sports Authority moves to the next level of its e-commerce strategy, we are privileged to be their e-commerce and digital marketing partner,” said Scott Hardy, executive vice president of business management for GSI. “This long-term agreement speaks to the deep collaboration and shared goals that exist between our companies. We are pleased with the success of our relationship and the potential new and exciting growth opportunities that lie ahead.”
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