Implementation of Escalate Clienteling and Retail CRM at St. John

Escalate Retail, the leading provider of solutions that help retailers reinvent the shopping experience for their customers, announced that St. John has selected its Blue Martini Clienteling and Retail CRM solutions and will begin the implementation immediately.

St. John sells its ready-to-wear and accessories collections under the St. John, St. John Couture and the St. John Yellow Label brands in upscale department stores worldwide, 27 St. John boutiques and 18 outlet stores in the U.S. and Canada, and online.

Since the company was founded in 1962, St. John has built a reputation of world-class customer service, often catering to high-profile clientele. While the company has been successful in building strong customer relationships using traditional client black books, St. John recently began looking for a solution that would enable it to turn the successful practices and processes of its top 1 percent of sales associates into standardized best practices that every associate can easily adopt.

Because of its superior out-of-the-box functionality, ease of use, and native all-channel commerce approach, Escalate’s Blue Martini Clienteling was the clear choice for St. John. Escalate’s exclusive customer portfolio of blue chip retailers that use its clienteling solution has helped it build the retail industry’s best-in-class clienteling solution for high-touch, high-service and high-loyalty customer interactions.

Escalate Clienteling combines the advanced technology of Escalate Relationship Marketing with a robust client book and product information repository to create a single, easy-to-train and adopt selling tool that standardizes best sales and service practices throughout the retail organization. Escalate’s retail customers find dramatic expansion of the reach and effectiveness of their sales professionals with the clienteling solution.

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