Hanes Imagewear, a leader in the screenprint and decorated apparel industry, introduced a series of innovative technology tools offering a wide range of professional selling options that will enhance convenience, customization and efficiency.
Hanes Imagewear is launching content websites accessible by smart phones and other mobile communications devices for all three of its signature brands, Hanes, Champion and Outer Banks; is increasing the number of unique online marketing tools; and is introducing an iPad app for its 2011 product catalogs.
“At Hanes, our goal is to make the world a more comfortable place and, in this instance, to make the world a more comfortable place to do business,” explains John Marsh, senior vice president/general manager of Hanes Imagewear. “These new technology tools will make our customers’ work days more comfortable, more convenient and more effective, at no added cost.”
All three Hanes Imagewear brands, Hanes, Champion and Outer Banks, now have mobile sites for smart phones, including Blackberry, iPhone and Android, as well as other mobile devices.
Through the mobile sites, customers will be able to quickly and easily access the full brand catalogs and locate products by style or color with product locators. When customers go to the brand websites www.haneslocator.com, www.championlocator.com and www.outerbankslocator.com using their mobile device, the sites will auto-detect the device type and deliver appropriate content. Within seconds customers can locate wholesale inventory of their favorite styles and colors, and with one quick tap can even call to place their order. As an added bonus, smart phone users will be able to set up an icon on their desktop for easier access.
0 comments:
Post a Comment