PlayNetwork, producers of unrivaled media experiences for the world’s top brands, announced fashion retailer rue21 Inc is its newest customer. Stylized to suit the rue21 teen customer, PlayNetwork will produce and program engaging in-store music and messaging for 672 rue21 retail sites in 44 states, which are the first to feature PlayNetwork’s powerful new MC550 media player.The MC550 is the latest release in PlayNetwork’s innovative entertainment media technology platform, which enables businesses to securely deliver immersive entertainment programming featuring music, video, digital signage and branded messaging content.
“It’s exciting for us to partner with PlayNetwork. The MC550 will allow us to continually enhance our in-store branding alongside the newest fashion trends, and supports our future power media initiatives in the 110 stores we’re planning to open in the coming year,” says Dione O’Dell, Director of Marketing at rue21. “This ‘up-to-date’, current stream of music complements our speed-to-market merchandise strategy providing customers with a consistent shopping experience.”
Through a customized media program from PlayNetwork, driven by the user-friendly MC550 platform, rue21 can build brand affinity through customizable or automatic dayparting and rich mixes of music, messaging and seasonal promotions.
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