Focused, carefully managed RFID initiatives designed to accomplish specific business goals are already producing significant, measurable benefits for the apparel and footwear industry, Item-level tags and in-store deployments are addressing some of the industry's most basic challenges, including out-of-stock levels, inventory accuracy, and helping customers quickly and easily find the size, style and color that they're looking for.
RFID's speed, accuracy and operational applications are being demonstrated in a growing number of realworld retail deployments. For example, item-level tagging is making daily cycle counts traditionally so time consuming and labor-intensive they take place only two to four times a year-not just possible but practical.
These and other RFID benefits are creating sales lifts ranging from 5 to 20 percent across a wide range of deployments.
Those stuck in a "Think Big" mindset- believing that RFID deployments must be large-scale, enterprise wide affairs in order to be effective - are mistaken, says Marshall Kay, Principal at consulting firm RFID Sherpas LLC. "Unfortunately, the retailers who make this error compound their problems by then failing to attach sufficient priority to educating themselves and staying abreast of successful retail deployments," says Kay, "What they fail to appreciate is that RFID can be deployed in a very targeted manner, and almost immediately begin delivering meaningful, tangible benefits."
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