Demandware to power Gucci’s new ebusiness initiative

Demandware, Inc., the global leader in on-demand ecommerce, today announced that Gucci Group, one of the world’s leading multi-brand luxury goods companies, has selected Demandware to power its new ebusiness initiative. The Demandware eCommerce Platform will be used as the foundation upon which to build multiple branded direct-to-consumer ecommerce sites for Alexander McQueen, Balenciaga, Bottega Veneta, Sergio Rossi, Stella McCartney and Yves Saint Laurent in the US and Europe.

Demandware was selected because of its innovative approach to ecommerce, combining leading ecommerce functionality with the operational benefits of its on-demand model, including:

• The capabilities of an enterprise-class ecommerce platform, without the need to invest in and maintain costly Web hosting infrastructure
• A central ecommerce platform for launching and managing multiple ecommerce sites, with a flexible and extensible development environment for creating customized user experiences unique to each brand
• Full in-house control over all aspects of the consumer shopping experience, including branding, merchandising promotions, catalog and pricing
• Support for multiple languages, currencies and payment types
• Extensive expertise launching ecommerce sites internationally
• Unlimited scalability, guaranteed site performance and security


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