JAGTAG, the U.S. leader in mobile 2D barcode advertising, announced a partnership with Brooks Sports, Inc., a leading running company that designs and markets a line of performance running footwear, apparel and accessories, to power their first mobile campaign around the launch of the Ghost 3 shoe. By incorporating JAGTAG 2D barcodes in its promotional materials, Brooks enables consumers to enter a "Host the Ghost" mobile sweepstakes to win an all-access VIP package to a Rock 'n' Roll Marathon, and opt-in for ongoing mobile updates.
To promote the new Ghost 3 performance running shoe from Brooks, JAGTAG mobile 2D barcodes are featured in print materials and on employee promotional T-shirts at 600 retail locations nationwide, as well as in direct mailings to 10,000 Finish Line consumers.
By simply snapping and sending a photo of the JAGTAGs with any camera phone, consumers can automatically enter to win an all-access VIP package to a Rock 'n' Roll Marathon of their choice, or other prizes, such as free running shoes and a runner's gift bag with a water bottle, T-shirt, keychain and eco-tote.
Consumers who engage with the JAGTAG 2D barcodes receive a video about the Ghost 3 shoe and an opportunity to opt-in for more information and communications from Brooks, the official footwear and apparel sponsor of the Rock 'n' Roll Marathon series.
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