Lilly Pulitzer announced the launch of its first-ever mobile website, compatible with all web-enabled mobile phones and optimized for the iPhone and Android devices.
The project is part of a key initiative for the company to increase availability and convenience for its shoppers, and the timing of the mobile launch is in the heart of the retailer’s busy summer season. Lilly Pulitzer, in business for over 50 years, provides apparel for women, children and men and a wide range of accessories, all inspired by the authentic Palm Beach Lifestyle.
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