The site, built on the MarketLive Intelligent Commerce Platform, utilizes Overlay.TV's powerful video commerce solution in the "How to Wear It" section of the A/X site. The end-to-end video solution will see the section transformed into an interactive video experience that is directly integrated with the A/X Armani Exchange seasonal collections and enhance customer engagement while increasing average order size.
The "How to Wear It" section provides style advice, trend tips, and highlights the chicest way for men and women to build their seasonal wardrobe. The new interactive video feature is completely integrated with the MarketLive platform and allows each item of clothing to be overlaid with a clickable hotspot, enabling users to get more information about a particular piece, or to purchase it directly.
Sharable, clickable video is a natural fit for A/X, as its core demographic is already highly engaged with online video and social media. Armani Exchange is always on the cutting edge and continues to create innovative solutions to bridge creativity and commerce. With Generation Y making up the greater percentage of online users who are open to new marketing channels, Armani Exchange has introduced online video shopping. This platform is a brand building solution as well as a direct interactive tool that provides useful style information to the A/X consumer.
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