Chico's to rely on Epsilon Targeting solution

Alliance Data Systems Corporation, a leading provider of loyalty and marketing solutions derived from transaction-rich data, announced that its Epsilon subsidiary has signed an expansion agreement with Fort Myers, FL-based Chico's to provide data overlay services. Chico's will rely on Epsilon Targeting, Epsilon's data division, to provide a clearer picture of the purchasing behavior of their customers.

Chico's is a specialty retailer of private branded, sophisticated, casual-to-dressy clothing, intimates, complementary accessories, and other non-clothing gift items. Founded in 1983, Chico's now operates over 1,074 specialty stores in 48 states, the District of Columbia, the U.S. Virgin Islands and Puerto Rico, under the Chico's, White House|Black Market and Soma intimates names. Chico's annual revenues in 2009 totaled $1.7 billion. Chico's has been a client of Epsilon since 1999 and currently provides prospect names for Chico's catalog circulation as well as demographic data.

Under terms of the expanded agreement, Epsilon will now also include data from its proprietary data cooperative to overlay multi-brand transactional data over Chico's consumer database records. This will allow Chico's to see a more complete picture of the buying activity of their customers across all purchase channels including catalog, online, and retail, and within specific merchandise categories.

This deep insight will improve Chico's contact strategy and ability to micro-target customers based on preferences and buying behaviors. Chico's will have a better understanding of their customers' broader spending activity within related categories beyond their spending patterns at Chico's stores. Overlaying this data will enable better return on marketing investment by helping Chico's better target their customers, improve segmentation and optimize marketing campaigns.

Read more on Chico's to rely on Epsilon Targeting solution at Fibre2fashion