SimplyBe has used the Venda Enterprise solution to expand into the US market, after the successful launch of its German site. Since its launch in March 2009, SimplyBe.de has experienced phenomenal growth of over 50 per cent year-on-year using Venda’s service and software technology.
The site uses many of the latest Venda capabilities, available through the free up-grades available to all Venda clients, to bring the best online shopping experience to its customers. Making use of Venda’s eCommerce eCosystem, the new US online store will enable shoppers to make informed purchases with easy-to-navigate pages, zoom and colour swatch features, and simple, fast and secure checkout procedures.
Paul Kendrick, Group Development Director at JD Williams Group, commented: “Venda made the process of expanding into the US relatively straightforward. It was able to deliver the solution on time and to specification in the German market, and its unique SaaS model enabled us to easily replicate many of the successes of Simplybe.de to suit the US market. Expanding into a new and highly competitive market can be challenging, however Venda’s expert approach and localised knowledge of the complex operations in the US, including tax, delivery and payment systems allowed for a smooth transition over the five-months implementation period in the US market.”
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