Steve Madden expands mobile strategy with Mogreet

Mogreet and Steve Madden, designer and marketer of fashion-forward footwear and accessories for women, men and children, announced the launch of a new mobile marketing platform that promises to deliver engaging and unique consumer experiences to Steve Madden consumers directly on their mobile devices. The partnership combines Mogreet's premier rich media mobile marketing platform with Steve Madden's forward-thinking approach to retail, e-commerce and mobile commerce.

Steve Madden is using Mogreet's mobile marketing and messaging platform to invite consumers to opt-in to receive timely and relevant news, sales promotions, and exclusive Steve Madden content directly on their mobile phones. Consumers will be able to text various keywords (i.e. JOINSTEVE to 91919) will receive back relevant text, picture and video messages back on their mobile devices.

For example, consumers will soon be able to see the newest Madden styles on mobile first delivered as video slideshows via MMS. Consumers will be able to text the name of certain products, like the Caryssa high heel, to see images of the shoe, its available colors and even purchase it directly from the device. Furthermore, the Steve Madden mobile marketing plans and strategy is being integrated across all consumer touchpoints, including in-store, on packaging, online, via in-store television screens and direct mail.

Read more on Steve Madden expands mobile strategy with Mogreet @ Fibre2fashion