“This partnership is cutting-edge for the tradeshow world, and only the beginning of the innovative approaches that we intend to introduce by combining the physical world of tradeshows and the digital world of Stylesight,” says Frank Bober, Founder and CEO of Stylesight. “I'm thrilled that Texworld USA has the courage and foresight to embark on this exciting journey.”
“The key to successful tradeshow participation is targeted preparation, pre-show promotions, then follow up. Stylesight’s innovative trend content, tools and technology will enable Texworld USA exhibitors to prepare relevant collections targeted for our market and also provide direction and focus on-site at the show,” says David Audrain, President and CEO, of Messe Frankfurt NorthAmerica. “We look forward to facilitating year-round contact between our exhibitors and attendees by means of a Creative Platform in partnership with Stylesight.”
Stylesight and Texworld USA will create a new platform for exhibitors and attendees that will address the needs of the marketplace 52 weeks per year. Utilizing the physical tradeshow and the digital world of Stylesight in tandem, the partners will define the importance of speed to market and consistent communication between buyers and sellers. Ultimately, Texworld USA exhibitors will have the ability to fully access Stylesight’s library of more than 6 million inspired images of global runway collections, street and events, worldwide trend content and industry analysis, and state-of-the-art design tools. Furthermore, a marketplace in the form of online showrooms will also be created by the partnership.
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