White Stuff joins Retail Assist’s growing customer base

Award-winning fashion and lifestyle retailer White Stuff, which was named Draper’s ‘Retailer of the Year’ in 2009 and was rated as one of the Sunday Times ‘Top 100 Companies to Work For’, has become the latest client to join Retail Assist’s growing customer base.

White Stuff will use Retail Assist for an out-of-hours Help Desk service to support its shop operations nationwide during evenings and weekends. The retailer has also retained Retail Assist to remotely monitor its servers and manage its critical SQL reporting schedules on a constant basis, 24x7, 365 days a year. These measures are designed to protect the consistency and resilience of business operations.

White Stuff’s expansion has included a fast-paced store opening programme. In 2004, it had 15 shops. Today it has 70 shops, with plans to open another 10 over the next 6 months; and it holds 100 wholesale accounts. Being a fully multichannel retailer, it also boasts a flourishing e-commerce site and a burgeoning catalogue business. White Stuff has succeeded in preserving the values and unstuffy style that characterised its early years, at the same time as diversifying and building a well-regarded corporation.

White Stuff’s Head of IT, Mike Padfield, was faced with the challenge of making sure the IT function kept pace with growth, whilst controlling central IT costs. He observes: “As the White Stuff shop estate expands and our trading hours become longer, our shop staff need to be confident that they can get support that they are accustomed to.”

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