Innovative deal offers a variety of New Revenue Streams

EYELEVEL INTERACTIVE LLC (EI), innovators of patented interactive media garment technology, and Superior Uniform Group Inc, one of America's largest and widely respected uniform manufacturers and providers, announced a strategic alliance that will make interactive uniform apparel available in thousands of businesses across the United States, including some of the nation's largest retail, drug, grocery and restaurant chains.

This licensing deal marks the introduction of EI's iPOPS (Interactive Point of Purchase System) into the marketplace with the revolutionary concept of interchangeable panels that include advertising and promotions directly applied to the front and/or the back of the employee uniform. iPOPS creates a paradigm shift that converts uniform expenses into revenue generating profit centers and in the process creates a new metric by which advertising is measured.

"As both the advertising and image apparel industries evolve with the introduction of new technologies and changing consumer demands, Superior Uniform Group is perfectly positioned, through our 90 year old uniform company's vast resources and our national relationships, to bring EYELEVEL INTERACTIVE'S vision for iPOPS to reality and directly to consumers," says Superior Uniform Group CEO Michael Benstock. "This timely execution of new media and technology has unlimited potential for our customers to target their specific audiences by being at the forefront of the most cutting edge marketing and advertising tool in the retail space."

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