JCPenney installs findmore smart fixture

In keeping with its commitment to giving customers the very best selection and shopping experience, J. C. Penney Company Inc has rolled out its findmore smart fixture to over 120 select stores across the country. Additionally, in conjunction with the launch of its Modern Bride concept, the Company will begin rolling out a findmore experience using iPad to 50 fine jewellery departments.

These new initiatives are part of JCPenney's overall findmore strategy which encourages store associates and customers - whether using the fixture, iPad, jcp.com enabled point-of-sale register or in-store marketing pieces - to "find more" by providing access to the expanded assortments and product information available online. Having access to jcp.com in the store ensures that customers find what they are looking for when they visit a JCPenney store and also serves as an associate selling and education tool, allowing store associates to deliver exceptional customer service.

"We've always seen the value of integrating the online and in-store shopping experience offering customers the opportunity to have access to a greater merchandise selection by offering access to online purchases in the stores," said Tom Nealon, group executive vice president of JCPenney. "Offering an in-store digital experience that drives additional sales is a true differentiator for JCPenney, and continues to build on our leadership in the digital space as we merge our online and in-store shopping experiences."

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