"Like never before, retailers can apply advanced analytics and shopper insights to their short lifecycle merchandise," said Renaud Houri, Vice President and General Manager EMEA at DemandTec. "Lifecycle Pricing for Softlines uses the most advanced science available, allowing for deeper intelligence on volatile merchandise, and providing a multi-dimensional forecast to better support shopper-centricity at store and item levels."
DemandTec now offers three solutions particularly suited for softlines retailers:
DemandTec Lifecycle Price Optimization :
The premier solution in the industry for leveraging consumer demand when making pricing decisions across a product's lifecycle. A new software service, Lifecycle Pricing for Softlines,complements Everyday Price Optimization, Markdown Optimization, and Promotion Optimization, the existing software services used by and built for retailers to price their fast moving consumer goods.
DemandTec End-to-End Promotion Management:
A complete solution which enables softlines retailers to effectively plan and execute highly versioned advertisements across media channels. Merchants and planners can manage the entire promotions process, from collaborative promotion planning to event development, in-store execution and post-event analysis.
DemandTec Shopper Insights:
An advanced solution giving retailers clear visibility into behavior at the shopper and segment levels in order to help merchants make better product decisions that drive increased penetration and buy rate across the entire store.
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