Vanity Fair Brands, which trades under the exclusive lingerie brands Vanity Fair, Gemma, Belcor, Intima Cherry, Lou, Bestform and Variance, serves customers right across Europe from its Barcelona offices and DC. The company's European operations faced several distribution challenges: the development of new commercial channels, changing customer requirements, and a supply model focused on higher volumes of product manufactured in the Far East. These challenges required an upgrade in Vanity Fair Brands' distribution operations, logistics infrastructure and information systems.
Fernando Camps, chief financial officer at Vanity Fair Brands Europe, commented, "When we started to look at upgrading our European logistical processes and infrastructure, the need for replacing the warehouse management system quickly became evident. Our legacy system simply could not cope with the changes the business was facing without additional programming. It became apparent that an upgrade needed to go beyond the warehouse environment and include the coordination of logistics processes with our suppliers in Asia. Our goals were to enhance visibility of stock, automate warehouse processes, handle increasing product volumes, and manage inventory in a more efficient manner."
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