A|X to launch A|X STYLEPAD to celebrate 20 Years of Style

In Spring 2011, A|X will launch A|X STYLEPAD – a multimedia, interactive create-your-own ad app that gives exclusive access to the captivating world of A|X Armani Exchange. The A|X STYLEPAD app will give iPhone and iPad users creative control to design "their A|X", selecting the background, casting the model from supplied images, and add a personalized message by writing text over the image to create a one-of-a-kind ad to save or share with friends on social networks.

This year, A|X Armani Exchange will celebrate its 20th Anniversary. Giorgio Armani will mark this significant milestone with special seasonal capsule collections, a series of legendary global events, exclusive brand application – A|X STYLEPAD, and a commemorative brandmark of its iconic logo.

The A|X STYLEPAD offers the client a more visually sophisticated way to experience the A|X lifestyle with well-crafted visual integration. Leveraging assets from the A|X brand -­ building blocks of sexy imagery, modern style, electronic dance music and nightlife culture, we continually enhance our extremely powerful online platform to target our consumers' lifestyle, taking advantage of the influential amplifier of online entertainment.

A|X STYLEPAD feature will be housed on the A|X Mobile site that will feature an exclusive A|XX 20 Years of Style global branded content. Highlights will include special A|XX Limited Edition Collection preview, exclusive A|XX video, access to the A|X Life section for events, trends, music, and brand news. This content will gain additional exposure with marketing elements via the A|X blog, A|X social networks, A|X YouTube, A|X in­store promotions, A|X text mobile marketing, and press materials covering this digital media endeavor.

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