EYELEVEL INTERACTIVE creates Switch-It for clothing industry

EYELEVEL INTERACTIVE is opening eyes in the apparel industry with the introduction of its consumer Switch-It Clothing at the 6th Annual Fountain Art Fair, beginning at noon at Pier 66 Maritime in Hudson River Park at 26th Street and 12th Avenue and concluding on Sunday, March 6th. After recently taking the commercial uniform apparel industry by storm, EI offers a glimpse of how their patented technology can change the consumer fashion world.

EYELEVEL INTERACTIVE is teaming up with contemporary artists Juan Sanchez, Terrenceo and Karl Jean Petion of LambertArts / Harlem Art Salon. EYELEVEL has created apparel that features different art pieces created by these artists. The shirts have custom changeable panels called Switch-Its allowing the wearer to switch out the art design, essentially changing the look of the garment in seconds.

"I can't think of a better venue to debut our consumer line of our Switch-It Clothing than at a cutting edge New York art show," states Blair Enfield, EYELEVEL INTERACTVE's President. "These artists represent vision and innovation in the art world and our Switch-It concept is like a blank canvas for forward-thinking clothing designers globally."

EYELEVEL INTERACTIVE is also adding an element of interactivity to the Harlem Art Salon exhibits. Each artist's Switch-It panel will also feature a custom EI Tag Mobile Action Code that can be read by smartphones, directing mobile users to profiles of these artists and other examples of their portfolio.

Read more on EYELEVEL INTERACTIVE creates Switch-It for clothing industry @ Fibre2fashion