The shop, hosted by Infused Commerce, allowed visitors to browse an exclusive selection of Donni Charm scarves and purchase securely without leaving Facebook.
“Offering our products right from our Facebook page gave us a chance to connect directly with our customers, which meant not only revenue but also more Facebook fans who we hope will buy from us in the future,” said Joey Mosko, CEO of Donni Charm.
In addition to a fully functional social commerce store, Infused Commerce provided custom features to the Donni Charm Facebook shop including coupon code functionality and inventory management. Total set up time took under 4 days to complete.
“Even with customizations, Infused Commerce set us up with a Facebook shop quickly and affordably,” Mr. Mosko added.
Facebook, the world’s largest social network with over 600 million users, is becoming a direct commerce channel as brands seek to maximize their social media investment and deepen relationships with customers. With full e-commerce functionality, Facebook shops give brands the opportunity to host special offers for their fans.
Fans, in turn, are beginning to find exclusive deals from brands that aren’t offered anywhere else.
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