“Video has the ability to tell a story that simple text and images cannot begin to convey,” said Craig Wax, CEO of Invodo. “The videos Moosejaw has produced with the Invodo team are the perfect mix of quirky and informative, allowing the customer to actually enjoy the process of gathering knowledge to make a buying decision. Now, that experience won’t be any different for customers shopping from their mobile devices.”
Invodo, a full service eCommerce video solution provider, creates high-quality content at scale and develops leading technology to implement and deliver online product video on retail sites and other points of consumer influence. Moosejaw is working with Invodo to create unique video content for its top products on the site and optimize the videos for additional syndication through social media sites like YouTube and Facebook.
“Moosejaw is a wonderfully innovative retailer. It’s no surprise that it is leading the charge in introducing the convenience of eCommerce video to its mobile customers,” said Keith Leitzke, Chief Marketing Officer of Unbound Commerce. “Both mobile and video are major trends in retail so the convergence of the two will be tremendously powerful.”
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