5th Finger, a leading mobile marketing technology firm, has announced plans to bring in-store mobile trials to another major retail partner – JoS. A. Bank Clothiers. 5th Finger will be testing the role of the mobile device to drive "consumer outcomes" including ensemble inspiration, shopper education and offer redemption "in store" leading up to the summer season.
Under the current plans, 5th Finger will be launching a JoS. A. Bank Clothiers mobile web experience and branded iPhone application following close on the heels of recent successful trials with Jo-Ann Fabric and Crafts Stores. These experiences will be built on the 5th Finger proprietary mobile commerce platform RedShop Mobile, currently serving major retailers ranging from Victoria's Secret to Safeway.
R. Neal Black, President and CEO of JoS. A. Bank Clothiers, Inc. states, "For ten years we have focused our true multi-channel business directly on our customers by providing platforms for them to interact with us on their own terms, and at their own convenience. Brick and mortar stores, paper catalogs with telephone service, and Internet web sites have all been coordinated so the customer can purchase or return any way that they choose, even across channels. Now the technology has expanded to hand held devices of all types and our aim is to have the same level of coordination and to let the customer tell us what's best for them. We look forward to offering our web site and store-finder on mobile devices as just one of many ongoing enhancements to our multi-channel strategy, driven by our desire to provide our customers with a friendly, quick, and convenient shopping experience."
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