Sappi Fine Paper North America announced the launch of its new Digital Design Center – a powerful web application which allows printers to create custom marketing tools to promote their own digital printing capabilities.
"In three easy steps, printers can customize marketing pieces to promote their own digital printing capabilities, and the piece can be printed on any of Sappi's high quality digital paper. With the introduction of this powerful, customer-friendly tool, we hope to inspire our printer partners and take our digital product portfolio to the next level," said Jennifer Miller, Executive Vice President, Strategic Marketing and Communications.
Upon completion of a simple on-line registration, Sappi's Digital Design Center invites printers to customize the marketing tool by inputting print shop specific information based on topics such as: Products (the equipment the print shop runs), Services (Creative, Logistics, Prepress, Proofing, among others), and Sustainability (Chain of Custody certifications, renewable energy usage, recycling program). In addition, the marketing tool provides a wealth of information about the digital printing and paper segment as well as tips and tricks to optimize digital printing on Sappi's portfolio of digital papers.
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