Launched in 1994, FREESOUL is one of Europe’s top denim fashion brands. The company creates and markets denim wear, casual pants, skirts, dresses, tops, jackets, knitwear & accessories to independent retailers and retail chains in more than 25 countries worldwide. Using the ENOVIA Apparel Accelerator will enable FREESOUL to more efficiently and cost-effectively take products from concept to store – giving consumers the right products at the right time.
Ernesto Barbieri, Eldo’s chief executive officer, explains, ?FREESOUL employees are passionate and committed to delivering the latest fashion trends to consumers. In order to meet a relatively short window of opportunity at retail, we will use the ENOVIA Apparel Accelerator to improve global collaboration with our production centers and vendors, enabling them to stay ahead of the latest consumer trends and meet time to market requirements
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