Jones New York created this space to reflect the company's "Empowering Your Confidence" campaign, which is a broad national initiative celebrating the brand's over 35 years of empowering women's lives and successes through style. The Jones New York shop features an intuitive store design that guides shoppers to put together a working wardrobe.
Susan Metzger, Chief Executive Officer of Women's Wholesale Sportswear said, "Our new shop is visual, powerful and completely aligns with our empowerment platform. The shop is a gateway to an enhanced shopping experience from suiting to separates to our Easy Care wardrobe solution pieces. Being able to deliver video content directly at point-of-sale is an exciting new feature we feel will resonate with our customers."
Senior Vice President and General Manager of Macy's Herald Square, Patti Lee, said "Macy's Herald Square is a destination for shoppers who are looking for exclusive and national brands, terrific values and a true New York shopping experience." She added, "The new Jones New York shop creates an unique retail environment that not only showcases the assortment of one of our core classic sportswear brands but also brings modern mobile software solutions to enhance the shopping experience right on the selling floor."
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