The salesperson would first take orders from the customer and then back in office, compile reports on all the orders. This activity left little time to concentrate on new customers and was further constrained by the need to make various field trips to take fresh orders.
With the advent of technology, salespersons started sending daily sales reports using e-mail and wi-fi enabled laptop computers. But this method failed in smaller towns where the availability of internet bandwidth was an issue. Since the orders for each day could not be sent to the supplier, he would have to wait for bulk orders and only then start production.
The whole supply chain suffered as a result, with the additional disadvantage of delay in dispatching the goods to the customer. Due to inefficiencies in the process of taking and tracking orders, overall accuracy and productivity of business was hampered.
To save time in the process of tracking orders, Nokia has developed an enterprise application called Nokia Tej. Nokia Tej is a mobile order management service that helps manage orders securely by using mobile phones. Tej is a pay-as-you-go service ensuring that the user only pays for what is used. It is an ideal service for any business owner who wants to improve productivity in sales and consequent profitability.
This application is particularly effective for businesses with complex supply chains, such as apparel, textiles or fast-moving consumer goods. Nokia Tej helps in shortening the sales cycle, thus moving inventory faster, as a result of which surpluses of working capital and increments in repeat business can be generated. As a bonus, the time saved by using Nokia Tej can be spent on building the crucial customer relationships on which businesses depend.
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