JOSB looks to Experian to optimize customer contact strategies

Experian Marketing Services, a leading provider of data, analytics and marketing technologies to help organizations target and engage their customers more effectively, announced that it has expanded its relationship with longtime client JoS. A. Bank to help the retailer better understand and connect with customers.

JoS. A. Bank selected Experian Marketing Services to create a database environment that centralizes all marketing intelligence to provide a single view of the company's customers. This will help the retailer move beyond single event marketing efforts to maximize contact method and frequency across channels.

For the company's promotional marketing programs, Experian's Marketing Analytics team worked with JoS. A. Bank to identify an opportunity to improve the efficiency of its mailings to increase circulation.

Combining efforts across Experian Marketing Services will result in improving prospect reach and return on campaign efforts across channels. Applying analytics and customer insight to the retailer's database also will help increase customer loyalty.

"Effective customer communication begins with a strong database to manage consumer data and insight," said John Lewis, director of Database Marketing for JoS. A. Bank. "Experian understands our challenges and, through analytical discovery, helps us improve the connection we have with our customers, which leads to increased loyalty and growth."

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