Lands' End adopts Vee24 video-engaging technology

Lands' End launched Lands' End Live, a revolutionary new online video chat tool that pairs state-of-the-art technology with Lands' End's legendary customer service, in conjunction with National Customer Service Week. A simple click of a button brings a personal shopper right to the landsend.com user's computer screen for real-time assistance. The launch makes Lands' End the first apparel retailer nationwide to offer customers a video chat option – and adds another industry first to its repertoire.

Lands' End Live, featuring technology exclusive to Lands' End, gives online customers the opportunity to see and talk to a Lands' End personal shopper who can navigate the site, provide product recommendations and compare merchandise. With thousands of product samples at their finger tips, the personal shoppers will be able to show customers a variety of products – demonstrating product features and functionalities, and sharing details about merchandise colors and patterns.

"Establishing personal connections with our customers has always been an important part of who we are at Lands' End," said Joan Conlin, vice president of customer care services, Lands' End. "In the wake of National Customer Service Week, we are thrilled to be able to offer our legendary customer service in new and innovative ways. Offering our landsend.com users real-time, one-on-one personal shopper assistance makes online shopping even more efficient and enjoyable."

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