With the Centric 8 Collection Book for Fashion app, Centric-leading provider of product lifecycle management (PLM) solutions for makers of hard and/or soft lines in the fashion and consumer goods industries-will directly link a collection of styles from a PLM system to customers through an interactive mobile device. "The Centric 8 Collection Book for Fashion iPad app is transcending the customary boundaries of PLM, bringing the consumer closer to the designer and the latest fashions than ever before" says Chris Groves, president and CEO of Centric.
Incorporating last-minute collection updates
Designed for the high-fashion industry, the iPad app will allow fashion houses and designers to present their collections to buyers significantly faster and more accurately, explains Groves. The patent-pending app allows designers to incorporate last-minute collection updates-made only minutes before styles are shown on the runway or in the showroom-and then accurately portray the latest style options in real time.
Along with the collection presentation, the iPad app will enable fashion houses to take orders from customers and corporate buyers at a showing, at post-show corporate-buyer events, or immediately after runway events in local retail boutiques anywhere in the world. For the fashion industry, where the collection presentations manifest and build the brand, stimulate desire in the customer and spur sales, "the elegance, immediacy and accuracy of this system enables the fashion house to meet the customer desire, improve satisfaction, increase sales and provide a high-quality experience consistent with the brand," says Groves.
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