Adgregate’s ShopFans allows Icebreaker to create Facebook store

Adgregate Markets, the leader in secure social commerce solutions, announced that Icebreaker, the New Zealand company that pioneered the merino wool adventure apparel category, has selected Adgregate Markets’ ShopFans application to enable secure shopping through its Facebook page. Icebreaker selected ShopFans to create a custom ShopFans Facebook “store” which will showcase Icebreaker’s eco-friendly product categories and enable customers to initiate purchases within the social network, without compromising security and privacy. The company is the first adventure apparel retailer to open a Facebook store.

Launched in 1994, Icebreaker sustainable merino apparel is revolutionizing the athletic and outdoor industries, which has been dominated by synthetic clothing made from oil for many years. Icebreaker natural merino is grown in New Zealand’s Southern Alps high country.

Merino is nature’s finest performance fiber, lightweight with great temperature regulation; it offers breathability and, unlike synthetics, no stink. Icebreaker offers a unique layering system, including underwear, mid layer garments and outerwear. There are outdoor, technical and lifestyle categories, each with its own specific fabrics and design details. The company recently unveiled its first Run and Bike merino apparel lines, as well as Icebreaker Realfleece, a premium natural alternative to a synthetic fleece for men and women.

ShopFans allows retailers like Icebreaker to create stores inside Facebook and harness the relationships that naturally occur within the context of social media. Retailers can use ShopFans to reward loyal customers and keep them engaged by giving Facebook-exclusive offers or pre-order deals.

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