Wednesday, February 2, 2011

TransPerfect to organize A|X Armani Exchange’s translation projects

TransPerfect to organize A|X Armani Exchange’s translation projectsSocialTwist Tell-a-Friend

TransPerfect, the world’s largest privately held provider of language services and translation-related technologies, announced an ongoing relationship with clothing retailer A|X Armani Exchange. TransPerfect provided complete language services and layout work to help A|X Armani Exchange prepare for the opening of its Quebec store in October 2010 and continues to support the company’s translation and typesetting needs.

Quebec’s Charter of the French Language designates French as the official language of the province and guarantees citizens the right to be informed and served in the local language. Because of this ordinance, translation services were a critical concern to A|X Armani Exchange as the retailer prepared to open its first regional store in Quebec’s Carrefour Laval mall. TransPerfect translated a range of materials from English into French, such as in-store signage and large employee manuals.

“We respect the importance of language and culture when we enter a new market for A|X Armani Exchange. When we were planning the A|X Armani Exchange opening in Quebec, we knew that our French materials had to be flawless. Given TransPerfect’s extensive experience providing English-to-French translations for Canadian markets, they were the obvious partner to help us reach that goal,” said Patrick Doddy, senior vice president brand director, A|X Armani Exchange.


Bookmark and Share

0 comments:

Clicky Web Analytics